strategy
Brand strategy is the foundation every campaign, piece of content and customer interaction is built on. Red September develops brand strategies that define who you are, what you stand for and how you show up across every touchpoint in a way that is consistent, distinctive and commercially relevant.
What's included
+ Brand audit and competitive review
+ Brand positioning and differentiation strategy
+ Brand architecture and portfolio planning
+ Purpose, values and personality development
+ Tone of voice and messaging guidelines
+ Visual identity direction and creative brief
+ Brand rollout and implementation planning
strategy
We approach brand strategy from a commercial perspective. A strong brand does not just look good, it builds preference, reduces price sensitivity and makes every marketing rand work harder. Our brand work is designed to be practical and implementable across your full marketing operation.
01.
Brand and business strategy aligned from the start
02.
Practical frameworks built for real-world implementation
03.
Experience across B2B and B2C brands in South Africa
04.
Creative and strategic teams working in the same environment