MEDIA
Performance media is about getting the most out of every rand you spend on paid advertising. Red September plans, manages and optimises performance media campaigns across Google, Meta and beyond, with a continuous focus on driving qualified traffic, leads and sales at the lowest possible cost.
What's included
+ Paid media strategy and channel planning
+ Google Ads management (Search, Display, YouTube, Demand Gen, PMAX)
+ Meta Ads management (Facebook and Instagram)
+ TikTok, LinkedIn and programmatic advertising
+ Audience research and targeting strategy
+ Creative briefing and ad copy development
+ Conversion tracking and attribution setup
+ Performance reporting and optimisation recommendations
media
We manage performance media as a business investment, not a line item. Every campaign is built around a commercial objective, tracked against meaningful KPIs and optimised actively throughout its flight. We do not set and forget. We test, learn and improve constantly.
01.
Commercial-first approach to every campaign
02.
Active optimisation throughout every campaign flight
03.
Full-funnel tracking from click through to conversion
04.
Transparent reporting tied to business outcomes