MEDIA
The media landscape is changing faster than most brands can keep up with. Red September tracks and activates emerging and non-traditional media channels, helping South African brands reach their audiences where they are going, not just where they have been. From streaming platforms to connected TV and beyond.
What's included
+ Emerging channel landscape analysis
+ Connected TV and streaming platform strategy
+ Podcast advertising planning and placement
+ Gaming and in-app advertising
+ Digital out-of-home and programmatic DOOH
+ New platform activation and testing frameworks
+ Performance measurement and channel ROI analysis
media
New media channels offer early-mover advantages for brands willing to invest before the market catches up. We identify the channels that are gaining traction with your target audience in South Africa and build activation strategies that are practical, measurable and commercially grounded.
01.
Ongoing tracking of emerging media channels and platforms
02.
South African audience data to validate channel opportunities
03.
Early-mover strategies that build competitive advantage
04.
Integrated with your existing media mix